Are yellow labels worth it?

Are yellow labels worth it?

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You have probably seen the yellow label products in supermarkets.  The ones with the discounts because they are about to do out of date.


You may even have purchased a few and got some good deals.  But my question is, are they all worth it and how do you know?


This article is all about making sure that you are getting a good deal from those yellow labels, and making sure that you aren’t just giving in to the marketing.

How to find the best deals?

Firstly they like to put those yellow labelled items all over the shop.  There is normally a section in cold foods, another in cupboard items and some they just leave on the shelf with the rest of the in-date food.  Therefore, you are going to have to do a bit of hunting.


Next, my rule is that if it is a branded item, then even with the yellow label it is unlikely to be cheaper than the store’s own brand stuff.  Leave these items on the shelf.  The only exception to this is if it was an item that you would buy anyway.


Then you need to decide if it is something you are actually going to eat.  If you can freeze it then great, but is it going to sit in your freezer for the next 6 months untouched?  If it is not freezable, then you need to know that it is getting eaten in the next couple of days and not wasted.


You need to compare the prices too.  Work how much it will cost you per kilo or 100g and then compare that to the non-reduced stuff.

When are yellow labels worth it?

Yellow labels are worth it in the following situations:

  • It works out less per kilo or unit than the equivalent cheapest non-reduced item.
  • It is a brand item that you were going to buy anyway.
  • It meets either of the above criteria, and you can eat it in the time frame.

It is doesn’t meet the above then put it back and walk away.  It is not a good deal and you will not be saving money.


What to look out for?

You can get some really good deals though.  There are some items that are more likely to be reduced and provide you with a worthwhile saving.


Meat and fish that can be frozen is the first.  Fresh meats can be popped in your freezer on the day of purchase and defrosted when needed.  Just make sure that you compare the cost per kilo against the cheapest full-priced equivalent.


Specialist allergy products, such as gluten-free bread.  These items are over-priced anyway and there is not a lot of alternatives.  If you find a yellow label on one these then chances are it is a good deal.  Just make sure that you double-check anyway.


What has been your first yellow label buy?

Tell me about your best yellow label find.  Do you have any tips for yellow label hunters?  Let me know in the comments below.

Disclaimer:  Remember the information you read here does not represent advice.  Any ideas or suggestions are just that and may not work for you.  Read the full disclaimer here.

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This Post Has 8 Comments

  1. Lucy Zelazowski

    I 110% agree, I love a bargain for dinner. The downside to make this work you have to get to the shop at the right time on a regular basis.

    Lucy Zelazowski – @londonbirdlucy

  2. Lyndsey cooksey

    I must admit, I do enjoy yellow sticker hunting at the end of the day. If I can get a look in edgeways when there are people swamping around the ticket lady! The best yellow ticket I had was a whole leg of lamb for £5! I agree, some stuff isn’t worth it. A tip though, if you do have any fresh fish, meat etc reduced, whack it straight in the freezer of your not going t o use it on that day.

  3. Michael Fisher

    Do this all of the time, especially if they can be frozen

  4. Margaret Gallagher

    I love yellow labels – life is richer

  5. Judith Mitchell

    I always check the discounted areas when I’m shopping. My mother used to think I was mad but I’ve managed to convert her too! We normally only get things that we would be buying anyway and I always check to make sure it is actually going to be cheaper. Occasionally we spot something that is marked down but not something we’d normally buy and I always carefully check the veg and fruit to make sure that it is not already starting to go off.

  6. Carly Belsey

    I always get fooled by the yellow labels, a great supermarket tactic really as you always think you are getting a good deal but like you say, not always.

  7. Sandra Fortune

    I like the sticker labels if it’s fresh to eat and I fancy it or if it’s freezable it’s fine and over ripe fruits are good to make jam and sauces

  8. sandy ralph

    best one i bought was packets of sausages for 10p a packet , i bout a carrier bag full and froze a load and gave a load to family members

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